- How to use this course
- How to make the most of the masterclasses FREE PREVIEW
- Introducing the key ideas
- The media handbook - useful reference material
- The rules of engagement
- Symbiosis - building mutually beneficial relationships
- Adopting a media-friendly mindset
- Bloggers - a key and emerging media outlet
- Sources - the lifeblood of the news world
- It's all about the story
- Strategy - media relations are part of something bigger
- Messages - words that deliver outcomes
- The message box
- Hard questions 1
- Hard questions 2
- Hard questions 3
- Managing pressure in an interview
- Ways journalists can add heat to an interview
- Interviews "down the line"
- Visuals - what are the pictures saying about you?
- Media scrutiny
- Managing media risk
- If in doubt, don't panic!