Take a look at the programme

  • 01

    Welcome to the course!

  • 02

    Ground rules

    • The rules of engagement

    • Symbiosis - building mutually beneficial relationships

  • 03

    Understanding media motivations

    • Adopting a media-friendly mindset

    • Bloggers - a key and emerging media outlet

    • Sources - the lifeblood of the news world

  • 04

    Stories and strategies

    • It's all about the story

    • Strategy - media relations are part of something bigger

  • 05

    What you say matters

    • Messages - words that deliver outcomes

    • The message box

    • Hard questions 1

    • Hard questions 2

    • Hard questions 3

    • Managing pressure in an interview

    • Ways journalists can add heat to an interview

    • Interviews "down the line"

    • Visuals - what are the pictures saying about you?

  • 06

    Managing risk

    • Media scrutiny

    • Managing media risk

    • Rebuttals

    • If in doubt, don't panic!

A small price to pay for peace of mind

Get your media relationships on track

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