The ten steps

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    The ten steps

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    • 1. Clarify the problem
    • 2. Answer four questions
    • 3. Agree the outcomes
    • 4. Check how your organisation is perceived
    • 5. Gather insight about your audience(s)
    • 6. Develop and agree a driving concept
    • 7. Use the four Ms
    • 8. Understand the complications
    • 9. Plan and resource it
    • 10. Secure ownership
    • Before you go...