The ten steps

  • 01

    Welcome...

    • Perceptionomics - notes on changing people's minds

    • Introduction: what's the real problem?

    • Be smarter

    • Communication strategy support document

  • 02

    The ten steps

    • 1. Clarify the problem

    • 2. Answer four questions

    • 3. Agree the outcomes

    • 4. Check how your organisation is perceived

    • 5. Gather insight about your audience(s)

    • 6. Develop and agree a driving concept

    • 7. Use the four Ms

    • 8. Understand the complications

    • 9. Plan and resource it

    • 10. Secure ownership

    • Before you go...