Course curriculum

  • 01

    Hello, and welcome

    • How to use this course

    • Getting the most out of the Masterclasses

      FREE PREVIEW
    • Read this first

    • How to get ahead in comms - what are we covering and who am I?

    • How to get ahead in comms workbook

    • Perceptionomics - notes on changing people's minds

    • Be smarter

    • 1. Three things that drive this masterclass

    • 2. How to get the maximum return from this course

    • Setting a baseline - a short questionnaire

    • Find out how you use your time

  • 02

    Systems and strategies

    • 3. Four key strategy questions and a fish

    • 4.1 A communication algorithm - part 1

    • 4.2 A communication algorithm - part 2

  • 03

    The mechanics of comms

    • 5. Unpacking comms - working in the real world

    • 6. PEAKs and Proxies

    • 7. Who's out there - insight on audiences

    • 8.1 The change engine - the driving concept and the four Ms. Part one.

    • 8.2 The change engine - the driving concept and the four Ms. Part two.

    • 9. Attention: the world's rarest commodity

  • 04

    Relationships, relationships

    • 10. Relationships matter

    • 11. Understanding the business you're in

    • 12. Understanding the leaders you work for

    • 13. Influencing leaders and clients

  • 05

    This is all about you!

    • 14. Managing yourself - who and what are you?

    • 15. Presenting yourself

    • 16. Managing your time

    • 17. Managing your reputation

    • 18. Survive and thrive : growth and challenges

    • 19. Being the best you can be

  • 06

    What's next?

    • 20. Managing comms in an age of austerity

    • Taking stock

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