Course curriculum

  • 01

    Hello, and welcome

    Show Content
    • How to use this course
    • Getting the most out of the Masterclasses FREE PREVIEW
    • Read this first
    • How to get ahead in comms - what are we covering and who am I?
    • How to get ahead in comms workbook
    • 1. Three things that drive this masterclass
    • 2. How to get the maximum return from this course
    • Setting a baseline - a short questionnaire
    • Find out how you use your time
  • 02

    Systems and strategies

    Show Content
    • 3. Four key strategy questions and a fish
    • 4.1 A communication algorithm - part 1
    • 4.2 A communication algorithm - part 2
  • 03

    The mechanics of comms

    Show Content
    • 5. Unpacking comms - working in the real world
    • 6. PEAKs and Proxies
    • 7. Who's out there - insight on audiences
    • 8.1 The change engine - the driving concept and the four Ms. Part one.
    • 8.2 The change engine - the driving concept and the four Ms. Part two.
    • 9. Attention: the world's rarest commodity
  • 04

    Relationships, relationships

    Show Content
    • 10. Relationships matter
    • 11. Understanding the business you're in
    • 12. Understanding the leaders you work for
    • 13. Influencing leaders and clients
  • 05

    This is all about you!

    Show Content
    • 14. Managing yourself - who and what are you?
    • 15. Presenting yourself
    • 16. Managing your time
    • 17. Managing your reputation
    • 18. Survive and thrive : growth and challenges
    • 19. Being the best you can be
  • 06

    What's next?

    Show Content
    • 20. Managing comms in an age of austerity
    • Taking stock

Pricing options

For the price of

And grow your career

Make the most of your talents

Buy Now